Reasons for social media usage among companies in Finland 2017

This statistic shows the reasons for social media usage among companies in Finland in 2017. That year, 89 percent of companies used social media for improving the company image and marketing their products. The second most common reason was customer service, as 58 percent of companies in social media wanted to receive or respond to customer reviews and enquiries. In comparison, 28 percent of companies intended to use social media for engaging their customers in product development and innovation.

Reasons for social media usage among companies in Finland in 2017

Share of companies
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Source

Release date

November 2017

Region

Finland

Survey time period

2017

Special properties

incl. companies with over 10 employees and that use social media

Supplementary notes

This statistic is based on a study on companies' IT usage in Finland.

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Statistics on "IT services and digitalization of business in Finland"

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