Verticals most affected by app fraud as of Q1 2018

This statistic presents the verticals most affected by app fraud as of the first quarter of 2018. During the measured period, mobile applications analytics provider adjust found that the e-commerce vertical accounted for 30.76 percent of rejected fraudulent app installs. The most common types of app fraud were SDK spoofing, click injection, faked installs and click spam.

Mobile app categories most affected by app fraud as of 1st quarter 2018

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Release date

May 2018



Survey time period

Q1 2018

Special properties

data is based on 3.43 billion app installs and 350+ billion events

Supplementary notes

Data is based on Adjust’s Fraud Prevention Suite, wider industry metrics may vary.

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Statistics on "Mobile marketing in the U.S."

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