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Display ad market value vs. ad blocking losses worldwide 2016-2017

Comparison of display advertising market value and ad blocking losses worldwide in 2016 and 2017 (in billion U.S. dollars)

by A. Guttmann, last edited Jul 12, 2018
Display ad market value vs. ad blocking losses worldwide 2016-2017 The statistic shows a comparison of display advertising market value and ad blocking losses worldwide in 2016 and 2017. According to the estimates, display ad market in 2017 was worth approximately 100 billion U.S. dollars. At the same time, 42 billion U.S. dollars out of this amount was believed to be lost due to ad blocking.
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Comparison of display advertising market value and ad blocking losses worldwide in 2016 and 2017 (in billion U.S. dollars)

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