Display ad market value vs. ad blocking losses worldwide 2016-2017

Published by Statista Research Department, Jan 10, 2023
The statistic shows a comparison of display advertising market value and ad blocking losses worldwide in 2016 and 2017. According to the estimates, display ad market in 2017 was worth approximately 100 billion U.S. dollars. At the same time, 42 billion U.S. dollars out of this amount was believed to be lost due to ad blocking.

Comparison of display advertising market value and ad blocking losses worldwide in 2016 and 2017 (in billion U.S. dollars)

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Release date

September 2017

Region

Worldwide

Survey time period

2016 and 2017

Special properties

figures are estimates

Citation formats
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Statistics on " Advertising consumption and perception in the U.S. "

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Statistics on Advertising consumption and perception in the U.S.

Overview

6

Advertising perception

4

Advertising consumption

6

Targeted advertising

5

Advertising in news

5

Advertising in mobile apps

4

Perception of social issues

8

Perception of diversity

3

LGBTQ+ advertising perception

4

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