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Display ad market value vs. ad blocking losses in the U.S. 2016-2017

Comparison of display advertising market value and ad blocking losses in the United States in 2016 and 2017 (in billion U.S. dollars)

Display ad market value vs. ad blocking losses in the U.S. 2016-2017 The statistic shows a comparison of display advertising market value and ad blocking losses in the United States in 2016 and 2017. According to the estimates, U.S. display ad market in 2017 was worth approximately 45 billion U.S. dollars. At the same time, nearly 16 billion U.S. dollars out of this amount was believed to be lost due to ad blocking.
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Comparison of display advertising market value and ad blocking losses in the United States in 2016 and 2017 (in billion U.S. dollars)

Display advertising market valueLoss due to ad blocking
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Display advertising market valueLoss due to ad blocking
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The statistic shows a comparison of display advertising market value and ad blocking losses in the United States in 2016 and 2017. According to the estimates, U.S. display ad market in 2017 was worth approximately 45 billion U.S. dollars. At the same time, nearly 16 billion U.S. dollars out of this amount was believed to be lost due to ad blocking.
Show more
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