Share of companies using CRM in Finland 2019, by industry
As of 2019, 40 percent of companies in Finland used Customer Relationship Management (CRM) system. CRM usage was the highest in the information and communication sector, where 78 percent of businesses used CRM. Out of the companies in professional, scientific and technical activities, 62 percent utilized CRM systems. By comparison, 15 percent of accommodation and food service companies used CRM.
