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Familiarity with large Dutch multinationals in the Netherlands 2017

Familiarity with large Dutch multinationals in the Netherlands in 2017*

by Brigitte van de Pas, last edited Oct 16, 2018
Familiarity with large Dutch multinationals in the Netherlands 2017 The statistic displays the results of a survey regarding familiarity with large Dutch multinational in the Netherlands in 2017. Participants were asked whether they were familiar with the 30 largest Dutch multinational companies. The majority of companies listed were familiar to over 90 percent of respondents. Many large multinational companies included on the list, such as KLM, Heineken and ABN AMRO were known to 99 percent of respondents, while Vitol and BCD Group Reisbureau were comparatively unknown.
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Familiarity with large Dutch multinationals in the Netherlands in 2017*

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