Applications of AI in digital marketing among advertisers in Europe 2018

This statistic shows the results of a survey on the most common applications of artificial intelligence (AI) in digital marketing among advertisers in Europe in 2018. The survey found that 37 percent of European advertisers stated to use AI to deliver better targeting, whereas 34 percent stated to not use artificial intelligence technology for digital marketing purposes at all.

Most common applications of artificial intelligence (AI) in digital marketing among advertisers in Europe in 2018

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until September 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

July 2018

Region

Europe

Survey time period

March and April 2018

Number of respondents

1,000*

Special properties

advertisers, agencies, publishers and intermediaries in 31 markets

Method of interview

Online survey

Supplementary notes

* The source states the number of respondents as "over 1,000", of which 15 percent stated to be advertisers.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Digital advertising formats in the U.S."

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.