Important factors for real-time customer analytics U.S. 2018

Importance of and success in achieving certain capabilities of real-time customer analytics in the United States as of March 2018*

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Release date

July 2018


United States

Survey time period

March 2018

Number of respondents


Special properties

business leaders

Method of interview

Face-to-face interviews, telephone interviews

Supplementary notes

*This heading was phrased by the source as follows: "Percentage of respondents indicating that each factor listed is very important in creating a foundation for real-time customer analytics and customer interactions, followed by the percentage saying their organization is successful in achieving it."

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