Important factors for real-time customer analytics U.S. 2018

This statistic shows the importance of selected factors for real-time customer analytics and U.S. organizations' success in achieving them as of March 2018. According to the source, 80 percent of respondents stated that data accessibility (right data to right people at right time) was very important for creating a foundation for real-time customer analytics, but only 21 percent stated that their company was successful in achieving it.

Importance of and success in achieving certain capabilities of real-time customer analytics in the United States as of March 2018*

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

July 2018


United States

Survey time period

March 2018

Number of respondents


Special properties

business leaders

Method of interview

Face-to-face interviews, telephone interviews

Supplementary notes

*This heading was phrased by the source as follows: "Percentage of respondents indicating that each factor listed is very important in creating a foundation for real-time customer analytics and customer interactions, followed by the percentage saying their organization is successful in achieving it."

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Enterprise software"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.