Important factors for real-time customer analytics U.S. 2018

This statistic shows the importance of selected factors for real-time customer analytics and U.S. organizations' success in achieving them as of March 2018. According to the source, 80 percent of respondents stated that data accessibility (right data to right people at right time) was very important for creating a foundation for real-time customer analytics, but only 21 percent stated that their company was successful in achieving it.

Importance of and success in achieving certain capabilities of real-time customer analytics in the United States as of March 2018*

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Sources

Release date

July 2018

Region

United States

Survey time period

March 2018

Number of respondents

>560

Special properties

business leaders

Method of interview

Face-to-face interviews, telephone interviews

Supplementary notes

*This heading was phrased by the source as follows: "Percentage of respondents indicating that each factor listed is very important in creating a foundation for real-time customer analytics and customer interactions, followed by the percentage saying their organization is successful in achieving it."

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