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Opinion of ad professionals on how AI will change their jobs in Europe 2018

This statistic shows the results of a 2018 survey on the opinion of European advertising professionals regarding the future impact artificial intelligence (AI) will have on their jobs. The survey found that 62 percent of industry professionals expected that AI would provide them with more time to make strategic decisions and reduce repetitive processes.

Opinion of advertising professionals on how artificial intelligence (AI) will impact their jobs in Europe 2018

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Sources

Release date

July 2018

Region

Europe

Survey time period

March and April 2018

Number of respondents

1,000*

Special properties

advertisers, agencies, publishers and intermediaries in 31 markets

Method of interview

Online survey

Supplementary notes

* The source states the number of respondents as "over 1,000".

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