Most important digital marketing tools for SMEs in Finland 2018

This statistic shows the result of a survey on most important digital marketing tools for employer SMEs in Finland in 2018. According to the survey, SME owners considered social media as the most important tool, with nearly half of the respondents using it systematically in their digital marketing. Other online advertising methods of importance included keyword-optimized websites and keyword advertising. In comparison, the importance of marketing measures such as online booking and mobile marketing was considerably lower.

What is the most important digital marketing tool for your company?

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Sources

Release date

May 2019

Region

Finland

Survey time period

2018

Number of respondents

1,091 respondents

Special properties

entrepreneurs of employer SMEs (mostly 1 to 50 employees)

Supplementary notes

The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.

The source does not specify the exact date of the survey.

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Statistics on "IT services and digitalization of business in Finland"

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