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Leading marketing agencies in Finland 2016, by brand image

This statistic shows the result of a survey on marketing agencies' brand image in Finland as of 2016. According to the survey, Dagmar had the best brand image, reaching an index value of 42 out of 100. The second most reputable advertising agency brand belonged to Hasan & Partners and Miltton, each scoring 41 index points. Two other agencies, SEK & Grey and Bob the Robot, also made it to the top five list with 25 index points each.

Leading marketing agencies in Finland as of 2016, by brand image

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Release date




Survey time period

March to April 2016

Number of respondents

245 respondents*

Method of interview

Online survey

Supplementary notes

The source adds the following information:
"Respondents consisted mainly of marketing executives in public and private companies. Roughly half of the companies' marketing budget exceeded 500,000 euros. The respondents could choose which companies they wanted to evaluate. The evaluated companies were collected from the Fonecta company register and the customer database of the Finnish Association of Marketing, Technology and Creativity (MTL). The evaluation consisted of ten key attributes which together formed the total brand index value (0-100)."

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