E-commerce time of purchase in Belgium 2018

This statistic shows the favorite time of purchase for online shopping in Belgium as of 2018. In 2018, 42 percent of the respondents indicated they preferred to shop online in the evenings (between 18:00 and 23:59). Additionally, the source states that "almost half" of online purchases are done after working hours.

The most popular online retailer of Belgium is Amazon.fr, the French version of Amazon, with roughly 160 million visits. Chinese web shop Alixexpress had approximately 66 million visits from Belgium. 2ememain.be and 2dehands.be (the same online platform, in respectively French and Dutch) were the most visited online platform with domestic origins.

At what time of the day do you do your purchase?

Share of respondents
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Release date

June 2018



Survey time period

23 March, 2018 to 5 April, 2018

Number of respondents

2,014 respondents

Age group

18-70 years

Method of interview

Online survey

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Statistics on "Parcel market in Belgium"

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