This statistic shows the development of the BBC's marketing, audiences and communication expenditure from fiscal year 2014/15 to 2017/18. In the fiscal year ending March 31, 2018, the British public service broadcaster spent approximately 86 million British pounds on marketing, audiences and communication, a slight decrease compared to the previous year, at 86.8 million British pounds.
Marketing, audiences and communication spending of the BBC from 2014/15 to 2017/18
(in million GBP)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
BBC. (July 11, 2018). Marketing, audiences and communication spending of the BBC from 2014/15 to 2017/18 (in million GBP) [Graph]. In Statista. Retrieved February 17, 2025, from https://www.statista.com/statistics/882262/bbc-marketing-audience-and-communication-spend/?__sso_cookie_checker=failed
BBC. "Marketing, audiences and communication spending of the BBC from 2014/15 to 2017/18 (in million GBP)." Chart. July 11, 2018. Statista. Accessed February 17, 2025. https://www.statista.com/statistics/882262/bbc-marketing-audience-and-communication-spend/?__sso_cookie_checker=failed
BBC. (2018). Marketing, audiences and communication spending of the BBC from 2014/15 to 2017/18 (in million GBP). Statista. Statista Inc.. Accessed: February 17, 2025. https://www.statista.com/statistics/882262/bbc-marketing-audience-and-communication-spend/?__sso_cookie_checker=failed
BBC. "Marketing, Audiences and Communication Spending of The Bbc from 2014/15 to 2017/18 (in Million Gbp)." Statista, Statista Inc., 11 Jul 2018, https://www.statista.com/statistics/882262/bbc-marketing-audience-and-communication-spend/?__sso_cookie_checker=failed
BBC, Marketing, audiences and communication spending of the BBC from 2014/15 to 2017/18 (in million GBP) Statista, https://www.statista.com/statistics/882262/bbc-marketing-audience-and-communication-spend/?__sso_cookie_checker=failed (last visited February 17, 2025)
Marketing, audiences and communication spending of the BBC from 2014/15 to 2017/18 (in million GBP) [Graph], BBC, July 11, 2018. [Online]. Available: https://www.statista.com/statistics/882262/bbc-marketing-audience-and-communication-spend/?__sso_cookie_checker=failed
