Time to purchase worldwide in 2017, by product category

This statistic shows the average amount of time between a consumer's intention to buy a product and the ultimate purchase of the product worldwide in 2017, by product category. In 2017, 31 percent of respondents said they generally bought a luxury item the same day as their initial inclination to purchase.

Average time between intention and purchase worldwide in 2017, by product category

Same dayLess than 1 week1 to 2 weeks2 to 4 weeks1 to 3 monthsMore than 3 months
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Release date

January 2017



Survey time period


Number of respondents

18,430 respondents

Age group

15-70 years

Special properties

made at least one online purchase in the previous 12 months and were within top 65% of income earners

Method of interview

Online survey

Supplementary notes

Survey responses were collected from 51 countries.

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Statistics on "Breakfast foods"

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