Importance of influencing sources for holiday bookings of Norwegians 2020

This statistic shows the result of a survey on the importance of influencing sources for holiday bookings of Norwegians in 2019. 42 percent of surveyed Norwegians set high value on recommendations from friends or family, while 42 percent set high value on online reviews of travelers. Very low value (19 percent) was set on TV series and movies and advertising campaigns as influencing factors for holiday bookings.

To what extent do you emphasize the following sources of information when booking a holiday trip/stay?

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Source

Release date

January 2020

Region

Norway

Survey time period

November to December 2019

Number of respondents

1,537 respondents

Method of interview

Online survey

Supplementary notes

The original question was phrased by the source as follows: "I hvilken grad legger du vekt på følgende inspirasjonskilder når du skal bestille feriereise/opphold?"

Percentage points exceeding or falling below 100 percent are probably due to rounding.

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