Benefits that a company gains by selling through an e-commerce marketplace according to marketing professionals in the United States as of 2018

Online marketplace selling benefits according to U.S. marketing professionals 2018 This statistic presents the most common benefits that a company gains by selling through an e-commerce marketplace according to marketing professionals in the United States as of 2018. According to the findings, 65 percent of respondents stated that the primary benefit obtained when selling through an e-commerce marketplace is the ability to increase their brand reach towards online customers.
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Share of respondents
Reach customers where they prefer to buy75%
Increase brand reach65%
Appear where competitors are56%
Additional revenue channels55%
Take advantage of compelling user reviews50%
New promotional opportunities for in-market shoppers47%
Share of respondents
Reach customers where they prefer to buy75%
Increase brand reach65%
Appear where competitors are56%
Additional revenue channels55%
Take advantage of compelling user reviews50%
New promotional opportunities for in-market shoppers47%
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This statistic presents the most common benefits that a company gains by selling through an e-commerce marketplace according to marketing professionals in the United States as of 2018. According to the findings, 65 percent of respondents stated that the primary benefit obtained when selling through an e-commerce marketplace is the ability to increase their brand reach towards online customers.
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Release date
June 2018
Region
United States
Survey time period
2018
Number of respondents
307 respondents
Age group
18 years and older
Special properties
marketing professionals at companies that sold both directly and through e-commerce marketplaces
Supplementary notes
Question: "What benefits does your company gain by selling through e-commerce marketplaces?"
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