U.S. marketing professionals use of shopping behavior data from online markets 2018

This statistic presents the most common ways how companies would use improved purchasing behavior data from e-commerce marketplaces according to marketing professionals in the United States as of 2018. According to the findings, 78 percent of respondents stated that if they could access improved purchase behavior data from e-commerce marketplaces they would use that data to diagnose if their customers are buying somewhere else or if they are simply lost when they leave their website. Only one percent of respondents stated that they would not use such improved purchasing behavior data, if the opportunity was there.