Leading U.S. marketing professional e-commerce path-to-purchase insights 2018

This statistic presents the following areas that were deemed the most important in gaining deeper insights to understanding path-to-purchase behavior in e-commerce marketplaces according to marketing professionals in the United States as of 2018. According to the findings, 67 percent of respondents stated that the areas of understanding where sales were being lost, was one of the most insightful areas in gaining a better understanding of path-to-purchase behavior in the online marketplaces.
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Which of the following areas are the most important for you to gain insights into e-commerce marketplace path-to-purchase behavior?
Share of respondents
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