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Leading U.S. marketing professional e-commerce path-to-purchase insights 2018

This statistic presents the following areas that were deemed the most important in gaining deeper insights to understanding path-to-purchase behavior in e-commerce marketplaces according to marketing professionals in the United States as of 2018. According to the findings, 67 percent of respondents stated that the areas of understanding where sales were being lost, was one of the most insightful areas in gaining a better understanding of path-to-purchase behavior in the online marketplaces.

Which of the following areas are the most important for you to gain insights into e-commerce marketplace path-to-purchase behavior?

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Sources

Release date

June 2018

Region

United States

Survey time period

2018

Number of respondents

307 respondents

Age group

18 years and older

Special properties

marketing professionals at companies that sold both directly and through e-commerce marketplaces

Supplementary notes

Question: "Which of the following areas are the most important for you to gain insights into e-commerce marketplace path-to-purchase behavior?"

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Statistics on "Online marketplaces"

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