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Brazil: opinion on the importance of keeping the house clean 2019, by region

According to the Kärcher cleaning study of 2019, Brazilian respondents living in the country's Northeast region registered the highest share of people who consider having a clean home as very important. Also, none of respondents from that region showed an indifferent opinion on this topic. Brazilians respondents from the South region tended towards a more flexible attitude towards the cleanliness of their homes, with 76 percent considering it very important, somewhat important for another 20 percent, and partly important, partly unimportant for the remaining four percent .

Attitudes towards the importance of having a clean home in Brazil in 2019, by region

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Release date

November 2019



Survey time period

July to August, 2020

Number of respondents

1,011 respondents*

Age group

18-65 years

Method of interview

Online survey

Supplementary notes

* Number of respondents broken down by region as follows:
81 respondents in the North region;
282 respondents in the Northeast region;
70 respondents in the Midwest region;
426 respondents in the Southeast region;
152 respondents in the South region.

The exact question posed in the survey was "How important is it to you personally for your home to be clean?"

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