Brazil: consumer choices on household cleaning 2019, by gender

According to the Kärcher international cleaning study of 2019, manual tools and chemical cleaning agents were the main products used to clean the households among respondents in Brazil. Nevertheless, the surveyed showed interesting differences between the genders. For instance, Brazilian women surveyed were more prone to use household remedies such as baking powder, vinegar, or lemon. On the other hand, Brazilian men registered a higher share of respondents who used some help from family members, room mates, or the partner when cleaning their houses. That same year, men surveyed in the South American country were also more likely to hire a cleaning person to do that kind of household chores.

Consumer preferences regarding household cleaning in Brazil in 2019, by gender

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Release date

November 2019



Survey time period

July and August 2019

Number of respondents

1,011 respondents

Age group

18-65 years

Special properties

518 women and 493 men

Method of interview

Online survey

Supplementary notes

The exact question posed in the survey was: "Which of the following tools, supplies and/or support options do you use when cleaning at home?" Multiple answers were possible.

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