E-commerce direct e-mail marketing metrics in Italy 2020
According to data provided by MailUp, the click-to-open rate for e-mails that users received from business-to-consumer e-commerce businesses was 13.4 percent.
Metrics of direct e-mail marketing from e-commerce companies in Italy in 2020, by type of company
Source
In cooperation with
Release date
2021
More information
Region
Italy
Survey time period
2020
Supplementary notes
Data is based on e-mails sent through MailUp platform.
Receiving rate is the share of e-mails delivered without bounces or errors.
Click-to-open rate is the number of users that actually clicked on the mail out of the number who opened it.
Click-through rate is the share of e-mails where users clicked on all links.
Unique open rate is the share of e-mails read by unique users.
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MailUp. (April 23, 2021). Metrics of direct e-mail marketing from e-commerce companies in Italy in 2020, by type of company [Graph]. In Statista. Retrieved April 24, 2024, from https://www.statista.com/statistics/886197/customer-reaction-to-ecommerce-direct-email-marketing-in-italy/
MailUp. "Metrics of direct e-mail marketing from e-commerce companies in Italy in 2020, by type of company." Chart. April 23, 2021. Statista. Accessed April 24, 2024. https://www.statista.com/statistics/886197/customer-reaction-to-ecommerce-direct-email-marketing-in-italy/
MailUp. (2021). Metrics of direct e-mail marketing from e-commerce companies in Italy in 2020, by type of company. Statista. Statista Inc.. Accessed: April 24, 2024. https://www.statista.com/statistics/886197/customer-reaction-to-ecommerce-direct-email-marketing-in-italy/
MailUp. "Metrics of Direct E-mail Marketing from E-commerce Companies in Italy in 2020, by Type of Company." Statista, Statista Inc., 23 Apr 2021, https://www.statista.com/statistics/886197/customer-reaction-to-ecommerce-direct-email-marketing-in-italy/
MailUp, Metrics of direct e-mail marketing from e-commerce companies in Italy in 2020, by type of company Statista, https://www.statista.com/statistics/886197/customer-reaction-to-ecommerce-direct-email-marketing-in-italy/ (last visited April 24, 2024)
Metrics of direct e-mail marketing from e-commerce companies in Italy in 2020, by type of company [Graph], MailUp, April 23, 2021. [Online]. Available: https://www.statista.com/statistics/886197/customer-reaction-to-ecommerce-direct-email-marketing-in-italy/