Customer reaction to e-commerce direct email marketing in Italy 2018

This statistic illustrates the customer reaction towards direct email marketing from ecommerce companies in Italy in 2018. According to data provided by MailUp, the click-to-open rate for emails that users received from business-to-consumer ecommerce businesses was 14.1 percent.

KPIs of customer reaction to direct e-mail marketing from e-commerce companies in Italy in 2018, by type of company

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Source

In cooperation with
MailUp
Release date

2019

Region

Italy

Survey time period

2018

Supplementary notes

Data is based on e-mails sent through MailUp platform.

Receiving rate is the share of e-mails delivered without bounces or errors.
Click-to-open rate is the number of users that actually clicked on the mail out of the number who opened it.
Click-through rate is the share of e-mails where users clicked on all links.
Unique open rate is the share of e-mails read by unique users.

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Statistics on "E-mail marketing "

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