Italy: customer reaction to banking & finance direct email marketing 2017

This statistic illustrates the customer reaction towards direct email marketing from banks and financial services in Italy in 2017. According to data provided by MailUp, the share of emails that were opened by users was 16 percent, while only one percent clicked on them.

Customer reaction to direct email marketing from banks and finance services in Italy in 2017, by type

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Source

In cooperation with
MailUp
Release date

July 2018

Region

Italy

Survey time period

2017

Supplementary notes

Data is related to B2C email marketing
*UOR=unique open rate.
**CTOR=click-through rate

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