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Italy: customer reaction to banking & finance direct email marketing 2017

Customer reaction to direct email marketing from banks and finance services in Italy in 2017, by type

by Daniela Coppola, last edited Jul 16, 2019
Italy: customer reaction to banking & finance direct email marketing 2017 This statistic illustrates the customer reaction towards direct email marketing from banks and financial services in Italy in 2017. According to data provided by MailUp, the share of emails that were opened by users was 16 percent, while only one percent clicked on them.
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Customer reaction to direct email marketing from banks and finance services in Italy in 2017, by type

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