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Where consumers in Japan store their reward cards 2017, by gender

This statistic presents the results of a survey conducted in 2017 about how consumers in Japan carry their loyalty program cards, broken down by gender. The survey revealed that with about 89 and 86 percent respectively, the majority of female and male respondents stored their reward cards in their wallets or purses.

Common ways to carry loyalty program cards in Japan as of November 2017, by gender

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Source

Release date

December 2017

Region

Japan

Survey time period

October 26 to November 10, 2017

Number of respondents

3,445 respondents

Age group

20 years and older

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

Original question: "How do you carry your reward cards?"

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