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Italy: most popular wine companies 2018, by media influence score

This statistic shows the most popular wine companies in Italy in 2018, ranked by a media influence score given according to multiple factors. According to source, Compagnia de’ Frescobaldi ranked first having the highest media influence with 84 points.

Most popular wine companies in Italy in 2018, ranked by media influence score*

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Source

Release date

June 2018

Region

Italy

Survey time period

April 26 to May 11, 2018

Supplementary notes

*The influence score is calculated by the source as the sum of: - 1 point for each presence and use of online platforms, 2 points for using videos on platforms (Facebook, YouTube, Twitter, Pinterest, Instagram, mobile sites, E-Commerce, Wikipedia);
- 0 to 10 points, where 10 represents the company with the best result, depending on the number of fans/subscribers/followers on the main platforms (Facebook, YouTube, Twitter, Instagram);
- 0 to 10 points, where 10 represents the company with the best result, assigned according to page posting updates on social networks;
- 0 to 10 points, where 10 represents the company with the best result, assigned according to the number of link-in;
- 0 to 10 points of look & feel, a ranking based on the website’s usability;
- 0 to 10 points, given according to the analysis of content related to local promotion and mention of authorized retailers;
- 1 to 5 points, according to the number of languages used on the website;
- 1 to 5 points, according to the mentions of native grape varieties;
- 1 to 5 points, according to the initiatives about sustainability;
- 1 point for having chat/chat box services on online platforms.

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