Free attractive delivery options for Chinese consumers 2018

This survey displays the results of a survey conducted in 2018 about the shopping attitude of consumers in China regarding delivery service options with no extra cost. In the period measured, about 34 percent of the respondents regarded same day delivery as the most valuable option.

Favorite free delivery service options according to Chinese online shoppers as of 2018

Share of respondents
Same day delivery34%
Free return shipping24%
Delivery at a specific time slot19%
Package tracking13%
In-store pick-up2.7%
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Release date




Survey time period


Number of respondents

901 respondents

Method of interview

Online survey

Supplementary notes

Original Question: "Retailers may offer various options for how you receive your goods. Which of the following services are the most attractive to you if offered at no extra cost?"

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