Regular beer consumption share among young Japanese 2011-2017, by gender

This statistic presents the share of young people consuming beer regularly in Japan between 2011 and 2017, broken down by gender. In 2017, about 50 percent of male respondents aged 20 to 29 stated that they drink beer often or even very often, while the share of female beer consumers with regular drinking habits was at 31 percent.

Share of regular beer consumption among young people aged 20 to 29 in Japan from 2011 to 2017, by gender*

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Release date

September 2017



Survey time period

2011 to 2017; figures as of June of each year

Number of respondents

30,000 respondents

Age group

20-69 years

Special properties

nationwide survey among internet users

Method of interview

Online survey

Supplementary notes

*Share of respondents, who stated to consume beer "very often" or "often".
The survey targeted 30,000 Japanese people across the country, of which the following counts were beer consumers aged between 20 and 29:
2011 n=2,975
2012 n=2,822
2013 n=2,660
2014 n=2,531
2015 n=2,373
2016 n=2,399
2017 n=2,494

The data presented was conducted by the Mitsubishi Research Institute (mif[@] The MRI is a Japan-based think tank, offering research, consulting, and IT solution services for Japanese and multinational enterprises, local governments and ministries. Established in 1970 as a commemorative project for the 100th anniversary of the Mitsubishi Group, the MRI now operates from offices in Tokyo, Osaka and Nagoya, employing almost 900 people (as of September 2016).

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