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Subscription video on demand (SVOD) ownership Australia 2019, by generation

In 2019, 71 percent of both leading and trailing millenials said they had a subscription to a subscription video on demand (SVoD) service in Australia. By comparison, 38 percent of boomers said they had an SVoD subscription.

Ownership of subscription video on demand (SVOD) in Australia in 2019, by generation

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Release date

July 2019



Survey time period


Number of respondents


Age group

14 years and older

Supplementary notes

The question was phrased by the source as follows: "Which of the following subscriptions does your household purchase?"

Age groups are defined as follows:

  • - Trailing Millenials: 14-28 years
  • - Leading Millenials: 29-34 years
  • - Xers: 35-51 years
  • - Boomers: 52-70 years
  • - Matures: 71 years and older

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Statistics on "Video streaming in Australia"

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