Americans' preferred quick serve restaurants February to June 2018, based on price

This statistic shows the results of a survey conducted from February to June 2018 among adult Americans on their preferred quick service restaurant brands. The results were sorted by recent purchases based on the price. During the survey, 12.9 percent of respondents prefer Subway based on lower prices; 9 percent of respondents prefer Subway without regard to lower prices.

United States: Brand preferences for quick serve restaurants from February through June 2018, by recent purchase based on price

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Release date

July 2018


United States

Survey time period

February to June 2018

Number of respondents

2,198 respondents

Age group

18 to 74 years

Special properties

demographically balanced adult quick serve restaurant patrons in the U.S.

Method of interview

Online survey

Supplementary notes

* Recent purchase not based on lower price: n=1,827
Recent purchase based on lower price: n=371.

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