American women' s preferred facial moisturizer brands 2018, based on quality

This statistic shows the results of a survey conducted from February to June 2018 among adult American women on their preferred facial moisturizer brands. The results were sorted by recent purchases based on quality. During the survey, 22.7 percent of respondents said they prefer Olay based on higher quality; 20.1 percent of respondents stated they prefer Olay not based on higher quality.

United States: Women's brand preferences for facial moisturizer from February through June 2018, by recent purchase based on quality

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Release date

July 2018


United States

Survey time period

February to June 2018

Number of respondents

1,804 respondents

Age group

18 to 74 years

Special properties

demographically balanced adult female facial moisturizer purchasers in the U.S.

Method of interview

Online survey

Supplementary notes

* Recent purchase not based on higher quality: n=1,579
Recent purchase based on higher quality: n=225.

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