Global revenue of Nike from 2017 to 2019, by customer segment

This statistic shows Nike's revenue worldwide from 2017 to 2019, by customer segment. In 2019, Nike's Men's segment generated approximately 17.74 billion U.S. dollars in revenue.

Nike's revenue worldwide from 2017 to 2019, by customer segment (in million U.S. dollars)*

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Release date

July 2019



Survey time period

2017 to 2019

Supplementary notes

*Figures relate to NIKE Brand wholesale equivalent revenues, which are considered non-GAAP financial measures, and are intended to provide context as to the total size of the NIKE Brand market footprint if the company had no NIKE Direct operations. NIKE Brand wholesale equivalent revenues consist of (1) sales to external wholesale customers and (2) internal sales from Nike's wholesale operations to their NIKE Direct operations, which are charged at prices comparable to those charged to external wholesale customers.
**Other includes all unisex products, equipment and other products not allocated to Men's, Women's and NIKE Kids', as well as certain adjustments that are not allocated to products designated by gender or age.

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Statistics on "Nike"

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