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People spending a lot of effort with social media image Australia 2017 by generation

Share of people who spend more effort maintaining their social media image and connections than in-person relationships in Australia in 2017, by generation

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Release date

August 2017



Survey time period

March 2017

Number of respondents


Age group

14 years and older

Method of interview

Online survey

Supplementary notes

The question was phrased by the source as follows: "Thinking about social networking, how much do you agree with the following statements? - I spend more effort maintaining my social media image and connections than in-person relationships."

Age groups are defined as follows:

  • - Trailing Millenials: 14-27 years
  • - Leading Millenials: 28-33 years
  • - Xers: 34-50 years
  • - Boomers: 51-69 years
  • - Matures: 70 years and older

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