People who like targeted content on social media account Australia 2017 by generation

The graph shows the share of people who like that content on their social media accounts is targeted at their interests in Australia in 2017, by generation. During the survey period, around 65 percent of Australians aged 14 to 27 years stated that they liked that the content they can see on their social media accounts was targeted at their interests.

Share of people who like that content on their social media accounts is targeted at their interests in Australia in 2017, by generation

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Source

Release date

August 2017

Region

Australia

Survey time period

March 2017

Number of respondents

2,000+

Age group

14 years and older

Method of interview

Online survey

Supplementary notes

The question was phrased by the source as follows: "Thinking about social networking, how much do you agree with the following statements? - I like that the content I see on my social media account/s is targeted at me and my interests."

Age groups are defined as follows:

  • - Trailing Millenials: 14-27 years
  • - Leading Millenials: 28-33 years
  • - Xers: 34-50 years
  • - Boomers: 51-69 years
  • - Matures: 70 years and older

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