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Top fashion-related search terms ranked by organic value in the UK Q3 2018

This statistic presents the leading ten fashion-related search terms in the United Kingdom (UK), based on their organic value through Google UK from July to September 2018. According to Pi Datametrics, "dresses" had the highest organic search value, at around 424 thousand. A further two of leading search terms in the list are related to dresses, with "summer dresses" and "maxi dresses" accumulating scores of approximately 290.7 thousand and 232.7 thousand, respectively.
The organic value scores not only measure search volume but also the value and popularity of a term in regards to click-through and conversion.

Leading 10 fashion-related* keywords ranked by organic value in the United Kingdom (UK) in 3rd quarter 2018**

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Release date

July 2018


United Kingdom

Survey time period

July 1 to September 30, 2018

Supplementary notes

* Fashion sector includes: accessories, kidswear, womenswear, menswear and non-gender specific clothing.

** The source calculates the 'Organic Value Score' based on three key conversion metrics: search volume (number of searches per month), CPC (suggested bid) and competition (number of advertisers bidding). This produces an average measurement in regards to the visibility, popularity and value of the term.
In order to calculate the scores in this chart, the source analyzed more than 14,030 of the most commercially valuable search terms across the fashion sector.

Figures have been rounded.

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