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Digital buyer penetration in Italy 2017-2023

Digital buyer penetration in Italy from 2017 to 2023 (in percent)

Digital buyer penetration in Italy 2017-2023 The graph presents the digital buyer penetration in Italy in 2017, and provides a forecast until 2023. According to the Digital Market Outlook, e-commerce penetration in Italy is expected to grow to 69,6 percent of population in 2023. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the Digital Economy, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

*Regions only include countries listed in the Digital Market Outlook
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Digital buyer penetration in Italy from 2017 to 2023 (in percent)

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Share of population in percent
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The graph presents the digital buyer penetration in Italy in 2017, and provides a forecast until 2023. According to the Digital Market Outlook, e-commerce penetration in Italy is expected to grow to 69,6 percent of population in 2023. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the Digital Economy, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

*Regions only include countries listed in the Digital Market Outlook
Show more
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