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Reasons why U.S. smartphone users unsubscribe from brand mobile messages 2019

In a survey conducted in mid-2019, 49 percent of U.S. smartphone users stated that their primary reason for unsubscribing from a brand or company's mobile messaging service was due to receiving too many messages or updates. On the other hand only six percent said they unsubscribed because they got too few messages.

Leading reasons why smartphone users in the United States unsubscribe from a brand or company's mobile messaging services as of May 2019

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Sources

Release date

September 2019

Region

United States

Survey time period

May 2019

Supplementary notes

The source did not provide the sample number.

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Statistics on "Mobile advertising and marketing in the U.S."

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