Ad blocking software usage in Australia 2017 by generation

This statistic displays the share of ad blocking software usage in Australia in 2017, by generation. During the survey period, around 41 percent of trailing millennials aged between 17 years and 27 years reported to use ad blocking software to view content without advertisements. In total, around 31 percent of the respondents who were 14 years or older stated to use ad blocking software to view content online without ads.

Share of people using ad blocking software in Australia in 2017, by generation

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Source

Release date

August 2017

Region

Australia

Survey time period

March 2017

Number of respondents

2,000+

Age group

14 years and older

Supplementary notes

The question was phrased by the source as follows: "Do you currently use ad blocking software to view content without advertisement?".

Age groups are defined as follows:

  • - Trailing Millenials: 14-27 years
  • - Leading Millenials: 28-33 years
  • - Xers: 34-50 years
  • - Boomers: 51-69 years
  • - Matures: 70 years and older

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