Italy: opinion on initiatives encouraging visits in museums 2018

Which initiatives are most effective in encouraging visits to museums? In 2018, most Italian people believed that cheaper entrance tickets would enhance the number of visits to museums. According to data, people who believed in this solution accounted for 47 percent of all respondents. Similarly, over the period considered, 43 percent of interviewees also believed that monthly free entrance to museums would boost the museum visits.

The increase of free museums in Italy

As most Italians considered cheaper and monthly free entrances effective initiatives for encouraging museums visits in 2018, it is interesting to notice a trend that concerned the museum sector in Italy between 2000 and 2019. In fact, during this specific period the number of State museums with free entrance in Italy increased. However, by confronting this figure with the overall number of State-operated museums in Italy between 2000 and 2019, it can be noticed that most State museums in Italy had an entrance fee over the period considered.

The boom of museums visits in Italy

Overall, museum visits in Italy experienced a significant increase from 2008 to 2019. During the period considered, the number of museum visitors rose by roughly 21 million.

In your opinion, which initiatives are most effective in encouraging visits to museums?

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Release date

August 2018



Survey time period


Number of respondents

750 respondents

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Statistics on "Museums in Italy"

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