• Leading benefits of advanced TV advertising in the U.S. 2018 l Statistic | Statista

Premium

This statistic presents the leading benefits of advanced TV advertising according to advertisers in the United States as of January 2018. According to the findings, 52 percent of surveyed advertisers stated that the leading benefit of advanced TV advertising over traditional TV advertising was improved targeting therefore less waste.

Leading benefits of advanced TV advertising according to advertisers in the United States as of January 2018

Source

Show detailed source information?

Register for free

Already a member?

Sources

Show sources information

Show publisher information

Release date

June 2018

More information

Region

United States

Survey time period

January 15 to 26, 2018

Number of respondents

171 respondents

Special properties

among marekters and media agency professionals

Method of interview

Online survey

Supplementary notes

Question: "What are the top three (3) biggest benefits of Advanced TV advertising versus traditional TV?"

Other statistics on the topic

Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017

Advertising & Marketing

Perceived ROI level from digital marketing channels worldwide 2017

Global programmatic advertising spending from 2019 to 2021 (in billion U.S. dollars)

Advertising & Marketing

Programmatic ad spending worldwide 2019-2021

Estimated cost of digital ad fraud worldwide in 2018 and 2022 (in billion U.S. dollars)

Advertising & Marketing

Digital ad fraud losses worldwide 2018-2022

Programmatic digital display advertising spending in the United States from 2013 to 2021 (in billion U.S. dollars)

Advertising & Marketing

Programmatic display ad spending in the U.S. 2013-2021

Statista Accounts: Access All Statistics. Starting from $708 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account

Your perfect start with Statista

Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references

$59 / Month *

Corporate Account

Full access

Corporate solution including all features.

* All products require an annual contract.
Prices do not include sales tax.

Statistics on "Programmatic advertising"

The most important statistics

The most important statistics

The most important statistics

The most important statistics

The most important statistics

The most important statistics

Further related statistics

Further Content: You might find this interesting as well

Statistics

Topics

Television advertising in the U.S.

Advertising industry in the U.S.

Advertising industry in North America

Television in the U.S.

Global advertising market

Statista Accounts: Access All Statistics. Starting from $708 / Year

Learn more about how Statista can support your business.