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Leading benefits of advanced TV advertising in the U.S. in 2018

Published by A. Guttmann, Oct 10, 2018
This statistic presents the leading benefits of advanced TV advertising according to advertisers in the United States as of January 2018. According to the findings, 52 percent of surveyed advertisers stated that the leading benefit of advanced TV advertising over traditional TV advertising was improved targeting therefore less waste.

Leading benefits of advanced TV advertising according to advertisers in the United States as of January 2018

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Sources

Release date

June 2018

Region

United States

Survey time period

January 15 to 26, 2018

Number of respondents

171 respondents

Special properties

among marekters and media agency professionals

Method of interview

Online survey

Supplementary notes

Question: "What are the top three (3) biggest benefits of Advanced TV advertising versus traditional TV?"

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