This statistic presents the leading benefits of advanced TV advertising according to advertisers in the United States as of January 2018. According to the findings, 52 percent of surveyed advertisers stated that the leading benefit of advanced TV advertising over traditional TV advertising was improved targeting therefore less waste.
Leading benefits of advanced TV advertising according to advertisers in the United States as of January 2018
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Statistics on TV advertising in the United States
Overview
7
- Premium Statistic Advertising revenue in the U.S. 2014-2027
- Premium Statistic TV advertising spending in the U.S. 2011-2026
- Premium Statistic TV advertising spending change in the U.S. 2019-2026
- Premium Statistic National primetime TV upfront ad sales in the U.S. 2008-2023
- Premium Statistic Upfront TV ad spend in the U.S. 2019-2023
- Premium Statistic Upfront TV ad buying plans of U.S. marketers 2022, by buy type
- Premium Statistic Expected changes in TV advertising budgets in the U.S. 2021, by platform
Leading advertisers
5
- Premium Statistic Largest advertisers on broadcast network TV in the U.S. 2021
- Premium Statistic Largest advertisers on cable TV networks in the U.S. 2021
- Premium Statistic Highest reaching advertisers at the Academy Awards 2022, by household reach
- Premium Statistic Largest Super Bowl advertisers 2021
- Premium Statistic Estimated weekly TV ad spend of U.S. companies November 2022
Connected TV
8
- Premium Statistic Linear addressable TV ad spend in the U.S. 2015-2023
- Premium Statistic Connected TV ad spend in the U.S. 2019-2026
- Premium Statistic Connected TV ad spend growth in the U.S. 2022-2026
- Premium Statistic CTV ad spend share in the U.S. 2019-2022, by company
- Premium Statistic Connected TV programmatic advertising household reach in the U.S. Q1 2022
- Premium Statistic CTV ad views in the U.S. 2020-2021, by device
- Premium Statistic Benefits of CTV advertising in the U.S. 2021
- Premium Statistic Challenges of connected TV advertising in the U.S. 2022
Consumer attitudes
8
- Premium Statistic Media where consumers recall ads in the U.S. 2021
- Premium Statistic TV ads perception and attitudes among U.S. adults 2021
- Premium Statistic Share of adults who find linear TV ads to be effective in the U.S. 2021
- Premium Statistic Share of adults who find linear TV ads to be effective U.S. 2021, by generation
- Premium Statistic Share of adults who find linear TV ads to be effective U.S. 2021, by ethnicity
- Premium Statistic Share of adults who find linear TV ads to be targeting them in the U.S. 2021
- Premium Statistic Share of TV viewers feeling positive about having ads aimed at them in the U.S. 2021
- Premium Statistic TV viewers opinions about ads served on AVOD platforms in the U.S. 2021
Further related statistics
15
- Leading challenges of advanced TV advertising in the U.S. in 2018
- Leading metrics of measuring advanced TV advertising effectiveness in the U.S. 2018
- Connected TV programmatic ad spend growth in the U.S. 2019-2022
- Programmatic TV ad spend growth in the U.S. 2015-2019
- Benefits of programmatic TV advertising in the U.S. 2016
- Regular season and bowl games ad spend in NCAA football 2011
- Share of programmatic in TV ad spend in the U.S. 2015-2019
- Rio 2016: data on advertising on NBC
- Share of TV advertising budgets spent programmatically in the U.S. 2017-2018
- Rio 2016: share of U.S. TV ad spend August 2016
- Broadcast TV upfront buys CPM in the U.S. 2008-2020
- Broadcast TV political ad spend in the U.S. 2014-2022
- Distribution of TV advertisements by weekday of first broadcast in Hungary H2 2021
- Leading TV commercial sales houses in the UK 2017, by commercial impacts share
- Leading trailers in the U.S. January 2020, by weekly TV ad spend
Further Content: You might find this interesting as well
Statistics
- Leading challenges of advanced TV advertising in the U.S. in 2018
- Leading metrics of measuring advanced TV advertising effectiveness in the U.S. 2018
- Connected TV programmatic ad spend growth in the U.S. 2019-2022
- Programmatic TV ad spend growth in the U.S. 2015-2019
- Benefits of programmatic TV advertising in the U.S. 2016
- Regular season and bowl games ad spend in NCAA football 2011
- Share of programmatic in TV ad spend in the U.S. 2015-2019
- Rio 2016: data on advertising on NBC
- Share of TV advertising budgets spent programmatically in the U.S. 2017-2018
- Rio 2016: share of U.S. TV ad spend August 2016
- Broadcast TV upfront buys CPM in the U.S. 2008-2020
- Broadcast TV political ad spend in the U.S. 2014-2022
- Distribution of TV advertisements by weekday of first broadcast in Hungary H2 2021
- Leading TV commercial sales houses in the UK 2017, by commercial impacts share
- Leading trailers in the U.S. January 2020, by weekly TV ad spend
Videology. (June 26, 2018). Leading benefits of advanced TV advertising according to advertisers in the United States as of January 2018 [Graph]. In Statista. Retrieved January 31, 2023, from https://www.statista.com/statistics/893019/leading-benefits-advanced-tv-advertising/
Videology. "Leading benefits of advanced TV advertising according to advertisers in the United States as of January 2018." Chart. June 26, 2018. Statista. Accessed January 31, 2023. https://www.statista.com/statistics/893019/leading-benefits-advanced-tv-advertising/
Videology. (2018). Leading benefits of advanced TV advertising according to advertisers in the United States as of January 2018. Statista. Statista Inc.. Accessed: January 31, 2023. https://www.statista.com/statistics/893019/leading-benefits-advanced-tv-advertising/
Videology. "Leading Benefits of Advanced Tv Advertising According to Advertisers in The United States as of January 2018." Statista, Statista Inc., 26 Jun 2018, https://www.statista.com/statistics/893019/leading-benefits-advanced-tv-advertising/
Videology, Leading benefits of advanced TV advertising according to advertisers in the United States as of January 2018 Statista, https://www.statista.com/statistics/893019/leading-benefits-advanced-tv-advertising/ (last visited January 31, 2023)
Leading benefits of advanced TV advertising according to advertisers in the United States as of January 2018 [Graph], Videology, June 26, 2018. [Online]. Available: https://www.statista.com/statistics/893019/leading-benefits-advanced-tv-advertising/