Popular online books shops Japan 2018, by gender

The statistic depicts the results of a survey about the most popular online stores for books among people in Japan in 2018, sorted by gender. In the period examined, most respondents, about 76 percent of female and 78.9 percent of male respondents, claimed to buy books on Amazon.

Most popular online stores to buy books among people in Japan in 2018, by gender

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Release date

March 2018



Survey time period

June 22 to 25, 2018

Number of respondents


Age group

15 to 69 years

Special properties

multiple answers were possible

Method of interview

Online interview

Supplementary notes

*909 female respondents and 844 male respondents.
Original question: "What online store have you used to buy books before?"

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