In 2019 an analysis of more than three million Instagram #ad posts was done, to determine, among others, the demographics of influencers. According to the findings, 31 percent of influencers creating sponsored posts on Instagram, were between the ages of 18 and 24.
Distribution of influencers creating sponsored posts on Instagram worldwide in 2019, by age group
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Social Media Today. (December 18, 2019). Distribution of influencers creating sponsored posts on Instagram worldwide in 2019, by age group [Graph]. In Statista. Retrieved January 25, 2020, from https://www.statista.com/statistics/893733/share-influencers-creating-sponsored-posts-by-age/
Social Media Today. "Distribution of influencers creating sponsored posts on Instagram worldwide in 2019, by age group." Chart. December 18, 2019. Statista. Accessed January 25, 2020. https://www.statista.com/statistics/893733/share-influencers-creating-sponsored-posts-by-age/
Social Media Today. (2019). Distribution of influencers creating sponsored posts on Instagram worldwide in 2019, by age group. Statista. Statista Inc.. Accessed: January 25, 2020. https://www.statista.com/statistics/893733/share-influencers-creating-sponsored-posts-by-age/
Social Media Today. "Distribution of Influencers Creating Sponsored Posts on Instagram Worldwide in 2019, by Age Group." Statista, Statista Inc., 18 Dec 2019, https://www.statista.com/statistics/893733/share-influencers-creating-sponsored-posts-by-age/
Social Media Today, Distribution of influencers creating sponsored posts on Instagram worldwide in 2019, by age group Statista, https://www.statista.com/statistics/893733/share-influencers-creating-sponsored-posts-by-age/ (last visited January 25, 2020)
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