Share of influencers posting sponsored content on Instagram 2019, by age

Published by Valentina Dencheva, Jan 6, 2023
In 2019 an analysis of more than three million Instagram #ad posts was done, to determine, among others, the demographics of influencers. According to the findings, 31 percent of influencers creating sponsored posts on Instagram, were between the ages of 18 and 24.

Distribution of influencers creating sponsored posts on Instagram worldwide in 2019, by age group

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Release date

December 2019

Region

Worldwide

Survey time period

2019

Age group

12-64 years

Special properties

based on data from over three million Instagram #ad posts

Supplementary notes

The source did not provide information regarding the missing percentage points.

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