Reasons for buying books on online stores in Italy 2017 | Statista

This statistic depicts the results of a survey investigating on the reasons of customers for buying books through online store in Italy in 2017, broken down by gender and by reason. According to data, female readers bought books using online stores because they found it more comfortable. Also the majority of male readers shared the same opinion (54 percent).

Reasons for buying books through online stores in Italy in 2017, by gender and reason

Characteristic	Women	Men
I find it more comfortable, I can buy anytime from anywhere	56%	54%
There are often discounts and promotions	46%	42%
The home delivery service is practical	43%	38%
I already know what I want and I need less time than going to a shop	38%	35%
I can find books that I can't easily find in other places	27%	22%
I can get books in a very short time	21%	19%
I had a gift card	11%	10%
There isn't any book shop or book seller that I can easily reach	10%	10%
When buying products online I take a look at the books and sometimes I buy them	9%	12%
I choose following the book suggestion of the website	9%	17%
I collect points on a fidelity card	6%	8%

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Release date

March 2018

More information

Region

Italy

Survey time period

2017

Number of respondents

2,000 respondents

Age group

14-75 years

Supplementary notes

The source does not provide any additional information about the survey.

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