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News brands accessed by consumers online in Australia 2021 by political orientation

Published by

Christopher Hughes,

Apr 2, 2022

According to a 2021 survey on news consumption in Australia, 47 percent of respondents who were readers of The Age newspaper identified as being left-wing. In comparison, 27 percent of Herald Sun readers identified as being left-wing.

News brands accessed by consumers online in Australia as of February 2021, by political orientation

Characteristic	Left-wing	Center	Right-wing
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Release date

June 2021

More information

Region

Australia

Survey time period

January to February, 2021

Number of respondents

1,070 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The survey question(s) was phrased as follows: "Some people talk about ‘left’, ‘right’ and ‘centre’ to describe parties and politicians. (Generally socialist parties would be considered ‘left wing’ whilst conservative parties would be considered ‘right wing’). With this in mind, where would you place yourself on the following scale? Which of the following brands have you used to access news offline in the last week (via TV, radio, print, and other traditional media)? Please select all that apply.".