The primary reason for opening a new investment account, among both new investors and experienced entrants in the United States, during 2020 was to invest for retirement. Among new investors, 17 percent stated this to be the primary reason, while the share was slightly lower, at 15 percent, among experienced entrants. A large share of new investors also stated that being able to start with small amounts was a primary reason. Dips in the market, and investing for non-retirement were other common reasons among experienced entrants.
Primary reason for opening a new investment account among new and experiences investors in the United States in 2020
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
FINRA, & National Opinion Research Center. (February 4, 2021). Primary reason for opening a new investment account among new and experiences investors in the United States in 2020 [Graph]. In Statista. Retrieved October 10, 2024, from https://www.statista.com/statistics/895155/reason-for-opening-a-new-investment-account-usa/
FINRA, und National Opinion Research Center. "Primary reason for opening a new investment account among new and experiences investors in the United States in 2020 ." Chart. February 4, 2021. Statista. Accessed October 10, 2024. https://www.statista.com/statistics/895155/reason-for-opening-a-new-investment-account-usa/
FINRA, National Opinion Research Center. (2021). Primary reason for opening a new investment account among new and experiences investors in the United States in 2020 . Statista. Statista Inc.. Accessed: October 10, 2024. https://www.statista.com/statistics/895155/reason-for-opening-a-new-investment-account-usa/
FINRA, and National Opinion Research Center. "Primary Reason for Opening a New Investment Account among New and Experiences Investors in The United States in 2020 ." Statista, Statista Inc., 4 Feb 2021, https://www.statista.com/statistics/895155/reason-for-opening-a-new-investment-account-usa/
FINRA & National Opinion Research Center, Primary reason for opening a new investment account among new and experiences investors in the United States in 2020 Statista, https://www.statista.com/statistics/895155/reason-for-opening-a-new-investment-account-usa/ (last visited October 10, 2024)
Primary reason for opening a new investment account among new and experiences investors in the United States in 2020 [Graph], FINRA, & National Opinion Research Center, February 4, 2021. [Online]. Available: https://www.statista.com/statistics/895155/reason-for-opening-a-new-investment-account-usa/