This statistic shows the share of unmatched viewing in the United Kingdom (UK) between quarter one and quarter three 2017, broken down by device. The term unmatched viewing refers to non-broadcast TV activities such as playing video games or consuming SVoD content as well as shows watched 28 days or longer after the original broadcast. TV sets accounted for 30 percent of unmatched viewing; another 23 percent of unmatched viewing time fell to games consoles.
Share of unmatched viewing in the United Kingdom (UK) in 2017, by device
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BARB. (January 18, 2019). Share of unmatched viewing in the United Kingdom (UK) in 2017, by device [Graph]. In Statista. Retrieved October 11, 2024, from https://www.statista.com/statistics/895511/tv-unmatched-viewings-in-the-uk/
BARB. "Share of unmatched viewing in the United Kingdom (UK) in 2017, by device." Chart. January 18, 2019. Statista. Accessed October 11, 2024. https://www.statista.com/statistics/895511/tv-unmatched-viewings-in-the-uk/
BARB. (2019). Share of unmatched viewing in the United Kingdom (UK) in 2017, by device. Statista. Statista Inc.. Accessed: October 11, 2024. https://www.statista.com/statistics/895511/tv-unmatched-viewings-in-the-uk/
BARB. "Share of Unmatched Viewing in The United Kingdom (Uk) in 2017, by Device." Statista, Statista Inc., 18 Jan 2019, https://www.statista.com/statistics/895511/tv-unmatched-viewings-in-the-uk/
BARB, Share of unmatched viewing in the United Kingdom (UK) in 2017, by device Statista, https://www.statista.com/statistics/895511/tv-unmatched-viewings-in-the-uk/ (last visited October 11, 2024)
Share of unmatched viewing in the United Kingdom (UK) in 2017, by device [Graph], BARB, January 18, 2019. [Online]. Available: https://www.statista.com/statistics/895511/tv-unmatched-viewings-in-the-uk/