Share of sport sponsors forecasting sponsoring increase by sport Europe 2018

The statistic displays the results of a survey on the share of sport sponsoring organisations and companies in Austria, Germany and Switzerland who believe that selected types of sports will gain in significance in sponsoring in 2018. During the survey period from October to November 2017, it was found that 61 percent of responding sponsorship organisations stated they believed eSports would receive more sponsoring.

Share of sponsors who believe that selected sports will gain in sponsoring significance in Austria, Germany and Switzerland in 2018

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Release date

February 2018


Austria, Germany, Switzerland

Survey time period

October to November 2017

Number of respondents

264 respondents

Special properties

Sponsoring organisations & companies.

Method of interview

Computer-assisted web interviews (CAWI)

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Statistics on "Football sponsorship in Europe"

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