Amazon.com had the biggest share of voice in the online fashion retail segment in the United States. The online retail platform had a share of voice of 9.04 percent during the measured period. Hm and Nordstrom followed in the ranking, with 3.68 and 3.57 percent, respectively.
Leading fashion websites in the United States in the 4th quarter 2024, by share of voice
Source defined "share of voice" through the following analyzed criteria: every returning site in Google US; for every search term; within every search theme; across every category.
Share of voice is the relative share of how often the given fashion retailer showed up on every returning site in Google US, in every search term, within every search theme, or across every category.
Search terms included 13,760 of the most commercially valuable terms, and categories consisted of the following options: womenswear, menswear, kidswear, non-gender specific, accessories
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Pi Datametrics. (February 11, 2025). Leading fashion websites in the United States in the 4th quarter 2024, by share of voice [Graph]. In Statista. Retrieved February 11, 2025, from https://www.statista.com/statistics/895921/share-of-voice-among-leading-fashion-retailers/?__sso_cookie_checker=failed
Pi Datametrics. "Leading fashion websites in the United States in the 4th quarter 2024, by share of voice." Chart. February 11, 2025. Statista. Accessed February 11, 2025. https://www.statista.com/statistics/895921/share-of-voice-among-leading-fashion-retailers/?__sso_cookie_checker=failed
Pi Datametrics. (2025). Leading fashion websites in the United States in the 4th quarter 2024, by share of voice. Statista. Statista Inc.. Accessed: February 11, 2025. https://www.statista.com/statistics/895921/share-of-voice-among-leading-fashion-retailers/?__sso_cookie_checker=failed
Pi Datametrics. "Leading Fashion Websites in The United States in The 4th Quarter 2024, by Share of Voice." Statista, Statista Inc., 11 Feb 2025, https://www.statista.com/statistics/895921/share-of-voice-among-leading-fashion-retailers/?__sso_cookie_checker=failed
Pi Datametrics, Leading fashion websites in the United States in the 4th quarter 2024, by share of voice Statista, https://www.statista.com/statistics/895921/share-of-voice-among-leading-fashion-retailers/?__sso_cookie_checker=failed (last visited February 11, 2025)
Leading fashion websites in the United States in the 4th quarter 2024, by share of voice [Graph], Pi Datametrics, February 11, 2025. [Online]. Available: https://www.statista.com/statistics/895921/share-of-voice-among-leading-fashion-retailers/?__sso_cookie_checker=failed