Distribution of FMCG digital advertising expenditure India 2022, by format
The online video format accounted for over 43 percent of the digital advertising spends within the fast moving consumer goods industry across India in 2022, overtaking social media. The latter followed with a 25 percent ad expenditure. Compared to last year, the industry also increased its spending on the paid search format. The FMCG sector was also the leading contributor to the digital advertising industry that year.