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Distribution of digital advertising expenditure in the fast moving consumer goods industry across India in 2019, by format
Distribution of FMCG digital advertising expenditure India by format 2019
As of 2019, video advertising accounted for around 33 percent of the digital advertising spend within the fast moving consumer goods industry. This was followed by 28 percent expenditure on social media.
Distribution of digital advertising expenditure in the fast moving consumer goods industry across India in 2019, by format
Expenditure share
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Sources

Release date

January 2019

Region

India

Survey time period

2019

Supplementary notes

Note: The exact period from which the data were obtained was not specified by the source.

Distribution of FMCG digital advertising expenditure India by format 2019
As of 2019, video advertising accounted for around 33 percent of the digital advertising spend within the fast moving consumer goods industry. This was followed by 28 percent expenditure on social media.
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