U.S. social media user satisfaction of platform privacy & amount of ads 2018

This statistic presents social media user satisfaction with social media privacy and the amount of ads in the United States from 2015 to 2018. According to the findings, there has a been a downward trend in both users' perceptions and ratings of social media platforms' assessment towards privacy and the amount of ads that are prevalent on their sites. In 2015, users had rated social media privacy with a satisfaction score of 77 out of 100, while by 2018 this value had dropped six index points to 71. Similarly for the amount of ads on sites, in 2015, users ranked their satisfaction with a score of 74 out of 100, while by 2018 this value had dropped towards an index rating of 68.

Satisfaction of social media users in the United States with social platform privacy and the amount of ads from 2015 to 2018

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Release date

August 2018


United States

Survey time period

2015 to 2018

Special properties

social media users

Method of interview

Email survey

Supplementary notes

User satisfaction regarding social media platform privacy and ad amounts is based on a index score comprised on a 100-point scale. 0 being the least satisfied to 100 being the most satisfied.
2018 n = 5,169

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