Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Channels driving purchase influence according to shoppers worldwide 2017

Channels that drive the influence before point of purchase for new products among omnichannel shoppers in selected countries in 2017

by J. Clement, last edited Aug 23, 2018
Channels driving purchase influence according to shoppers worldwide 2017 This statistic presents the most popular channels that drive the last influence before the point of purchase for new products among omnichannel shoppers in selected countries in 2017, by channel type. According to the findings, the channel with the highest impact in terms of last influencing U.S. omnichannel shoppers before purchasing a new products were digital channels such as websites or apps. During the surveyed period, 49 percent of U.S. shoppers responded that websites and apps were the medium to which they saw an offer for a new product that was of interest to them.
Show more

Channels that drive the influence before point of purchase for new products among omnichannel shoppers in selected countries in 2017

Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "Online marketplaces"
  • Overview
  • Shopper behavior
  • Business implementation
  • Amazon Marketplace
  • eBay
  • Etsy
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.