Channels driving purchase influence according to shoppers worldwide 2017

This statistic presents the most popular channels that drive the last influence before the point of purchase for new products among omnichannel shoppers in selected countries in 2017, by channel type. According to the findings, the channel with the highest impact in terms of last influencing U.S. omnichannel shoppers before purchasing a new products were digital channels such as websites or apps. During the surveyed period, 49 percent of U.S. shoppers responded that websites and apps were the medium to which they saw an offer for a new product that was of interest to them.

Channels that drive the influence before point of purchase for new products among omnichannel shoppers in selected countries in 2017

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Source

Release date

October 2017

Region

Worldwide

Survey time period

2017

Number of respondents

9,033 respondents

Special properties

omnichannel shoppers

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Statistics on "Online marketplaces"

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